About the Training
Simple and Effective
Each Strategy Guidemap curriculum is professionally developed around advanced principles of business growth strategy. Insights from the growth experiences of hundreds of small businesses are incorporated.
We bring Strategy Guidemap to you. Face-to-face guidance.
We make it simple, affordable, and effective.
Increase Sales
Understand and implement better strategy to generate more revenue and achieve greater profitability.
Growth
Take advantage of new market opportunities, expansion, and grow your business to achieve your dreams!
Confidence
With a clear understanding of sound business growth strategy, you'll make strategic growth decisions confidently.
Less Stress
Building a business on a foundation of sound business strategy reduces the daily stress of struggle, unknowns, and more.
Why Strategy Guidemap Training Works
Praise for Strategy Guidemap training from LearnBiz podcasters (who attended a Grow Your Business event)
Step-by-step Guidemap
Strategy Simplified
4-hours. Years of growth!
A Simple Proven Process
Strategy Guidemap training works because it follows a proven process. This is not just a business lecture. It is an engaging process that inspires and educates. You will learn advanced principles of strategy and be guided through the process of applying them to your specific business. You'll come away with a clear and actionable path to growth. We call this the Strategy Guidemap.
Customized
Each business principle is applied to your business situation to create a customized Strategy Guidemap.
Strategy Training
Learn critical aspects of business strategy and how it applies to your business.
Guidemap
Move forward with a customized, prioritized list of next steps for strategic growth.
Training Offerings
Grow Your Business is Strategy Guidemap's premier training event. In only 4 hours of highly interactive and engaging training, participants answer key strategy-related questions specific to their business. Participants leave with a clear understanding of strategy and a personalized guidemap to begin accelerating growth! This program is hugely beneficial for small business owners and managers.
Businesses may request an exclusive training for their leadership team or register to attend an event being hosted near them. We welcome inquiries from organizations interested in sponsoring or hosting an event for their area's businesses.
For business consultants and advisors, the clear, easy-to-apply principles of strategic growth enhances the quality and impact of their business counseling. Business Strategy Advisor Certification is available to consultants who complete the training and a brief online assessment.
The Grow Your Business Refresher is a one-hour online refresher offered exclusively for previous Grow Your Business attendees. It reviews key principles from the Grow Your Business training, helping past participants maintain clarity and enhance their application of strategic growth concepts.
Upstream Signal Marketing is a powerful, strategy-centered workshop that helps businesses identify the right customers at the right time—transforming marketing efforts and accelerating sales. Grounded in proven principles that have guided thousands of companies to sustainable growth, this 2-hour training reveals how to use strategic insight to strengthen both inbound and outbound marketing to increase sales. Whether you're looking to sharpen your marketing approach, improve sales results, or align your efforts around a long-term growth strategy, this training gives you the right tools. The workshop walks you through applying them to your business for real results.
Although it only introduces a a small portion of what is taught in Upstream Signal Marketing, the book Smarter, Not Louder: Upstream Signal Marketing for Strategic Growth is an excellent introduction in an easy and engaging 90-minute read.
In just two hours, Trailhead training guides companies to true strategic planning, not just planning mislabeled as strategic. It emphasizes the “strategy” in strategic planning, enhancing outcomes and accelerating growth, making it an ideal tone-setter for strategic planning meetings and retreats.
Businesses may request an exclusive training for their leadership team or register to attend an event being hosted near them. We welcome inquiries from organizations interested in sponsoring or hosting an event for their area's businesses.
Summit Guide transforms good counselors into great counselors. Built on the principles of Strategy Guidemap’s flagship Grow Your Business event, it condenses strategic growth principles into a focused two-hour session tailored for business coaches, advisors, counselors, consultants, instructors, and mentors. Summit Guide equips business counseling professionals to effectively engage clients with strategic growth concepts that accelerate their business growth. Business Strategy Advisor Certification is offered at no additional charge to those who complete the training.
Read comments from a few certified Business Strategy Advisors:
"Extremely valuable training." —Jill Kline, State Director, Wyoming SBDC
“I highly recommend it to anyone looking to sharpen their understanding of strategy and drive real results.” —Adelita Duryea, Founder, Sprout & Scale Marketing
"Excellent content and worth every minute!" —Marie Baker, Regional Director, Idaho SBDC
"You will walk away just shaking your head saying I wish I knew this 20 years ago." —Ethan Migliori, Regional Utah SBDC Director (former) and Training Director (current) at Utah State University Eastern
"I’ve personally worked with over 4,000 companies, and one of the biggest mistakes I see entrepreneurs make is not anchoring their business to a solid winning strategy. How sad! I highly recommend Strategy Guidemap, it is a simple, powerful approach and system that can transform any company that is serious about success!" —David Noack, Regional Director, Idaho SBDC
In one hour, Summit Guide Refresher reviews the principles taught in the Summit Guide training. It helps coaches, advisors, counselors, consultants, instructors, and mentors who have completed the Summit Guide training maintain clarity and improve their application of strategic growth principles in advising and teaching. This live online event is exclusively available to prior participants of the Summit Guide training course.
In 30 minutes, Strategy First, which is available as a live online or as a face-to-face event, clarifies what strategy is and is not. Participants see how putting strategy first will enhance growth efforts. The concepts in Strategy First are simple, yet when applied, they help put small businesses on the right path for success. Although it is good as a stand alone event, Strategy First serves as an introduction to the concepts taught in other training programs from Strategy Guidemap.
About the Trainer
Alan Christensen
Alan Christensen has led strategic growth engagements for 500+ small businesses in many industries across 20 states. His client companies range from very small startups to multi-million dollar businesses. As a professional trainer, he has helped thousands of small business owners grow their business. He is a certified team leader on the National Strategic Research Team and the founder of Strategy Guidemap.
Proven Record
consulting
500+
small businesses
- From small "solopreneur" ventures to multimillion dollar companies in every industry, Christensen has over two decades of business consulting experience.
Broad Experience
led strategic growth engagements in20
states
- Christensen has helped improve business strategy and provided strategic growth insight for over 150 companies in 20 states over the past 10 years as a certified team leader on the National Strategic Research Team of the National Center for Economic Gardening.
Premier Trainer
trained
2200+
Business Owners and Managers- As a seasoned professional business trainer, Christensen has provided business training to over 2,200 small business owners and managers.
MY PROMISE:
If you're not pleased, you pay nothing.
I will help you understand advanced principles of business growth strategy and how to apply them. Together we’ll create a strategy guidemap customized to your specific situation with prioritized next steps for strategic growth. You'll be pleased or I will refund 100% of your training fee. That’s the Strategy Guidemap promise.
You have nothing to lose.
I've helped hundreds of others like you grow their business. Let me help you.