Smarter, Not Louder:
Upstream Signal Marketing for Strategic Growth
Sell Smarter.
Earn More.
Get the book and learn the basics in under 2 hours. You'll finally understand what is at the core of business growth strategy and know the rules for winning—for your business! Put it all into practice with Upstream Signal Marketing. Sell smarter! Earn more! Learn how, today!
Smarter, Not Louder: Upstream Signal Marketing for Strategic Growth is your guide to fast-tracking business success through strategy—not just relentless hustle. With 20+ years advising 500+ small businesses—from startups to multi-million-dollar firms—author Alan K. Christensen delivers a proven framework to escape opportunistic traps and drive sustainable growth.
Discover Upstream Signal Marketing, a dynamic method to connect with the right customers at the ideal moment, amplifying impact with minimal resources. This short, no-fluff guide will help you make a few small adjustments to unleash the power of aligning your business model with a clearly defined core strategy. Then, master the rules for winning in any market.
Packed with engaging stories, real-world examples, and practical tools from Christensen’s experience as an entrepreneurs, consultant, and team leader on the National Strategic Research Team, this book shows you how to sell smarter, grow faster, and reach your business summit sooner.
Perfect for small business owners and entrepreneurs ready to lead with purpose—and sell more to grow faster.
Hear what Strategy Guidemap's clients say about training based on the principles behind Smarter, Not Louder.
Ethan Migliori
Director of Training, Utah State University
"I don't care how smart you think you are as a business owner. You will walk away just shaking your head saying, 'I wish I knew this 20 years ago.'"
Ryan Murray
Founder and Consultant, LearnBiz
This is an absolute must do for any small business! ... Alan spent over a decade refining this. He really is the expert and the master.”
Adelita Duryea
Founder, Sprout & Scale Marketing
“I highly recommend it to anyone looking to sharpen their understanding of strategy and drive real results.”
Dallas Cox
Owner, Manti Telephone Company
"...very relevant to any business owner or manager. I have been provided with the tools I need to further my business."