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Growth Marketing Training

Strategy Guidemap


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What difference does strategy make?

Great tactics—and really hard work—have kept you on the hike.  Let's get you to the peak!

What is Growth Marketing?


Sell more with this high-impact strategic marketing workshop from Strategy Guidemap. In this 2-hour session, you’ll apply proven principles to make confident decisions and learn exactly how to take the next steps.


While Growth Marketing relies on some of the same fundamental growth strategy principles taught in other Strategy Guidemap events, it differs by focusing on marketing and sales.  Further, Growth Marketing adds how-to instruction for practical tools you can couple with strategic growth principles for real impact—you'll leave knowing what tools to use and how to use them.  Most of these tools are readily accessible—and many are completely free.


✅ Fundamentals of Strategy

✅ Focus on Marketing and Sales

✅ Practical tools with hands-on, how-to instruction


How Will It Help My Business Grow?

Growth Marketing helps your business grow by turning strategy into action. Even small strategic adjustments to existing tactics can boost results, improve customer connections, and outpace competitors. In this hands-on workshop, you’ll learn clear, practical methods—using readily available tools—to apply proven growth principles and drive sales.  

✅ Strategy → Application → Increase Sales

Who Should Participate?


Owners, managers, marketers, and sales professionals for any small businesses that sell a product or service, whether B2B or B2C will benefit.  Even if only one team member participates, they can gain valuable insights. However, the impact is often greater when multiple key team members attend, as shared understanding of growth strategy makes it easier to align efforts, communicate effectively, and implement marketing principles consistently across the organization.

✅ B2B or B2C
✅ Any industry
✅ Owners and Managers
✅ Marketing and Sales professionals

Time and Location

Growth Marketing is a 2-hour workshop offered in either an in-person or live virtual format. The workshop includes hands-on activities using online tools, so participants are encouraged to have access to a device—especially for in-person sessions. Virtual attendees may use a single device for both the session and activities or choose to use a second device. The training can be hosted by a company for its internal team or offered as an open, hosted event available to participants from multiple businesses, either locally or online.

✅ In-person
✅ Virtual (live, online)

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Real People. Real Voices.

Adelita Duryea

​Founder and Principal Consultant 

Sprout & Scale Marketing​

"It was absolutely worth my time, and I would definitely do it again. I highly recommend it to anyone looking to sharpen their understanding of strategy and drive real results!" 


Dallas Cox

Owner Manti Telephone Company

"...very relevant to any business owner or manager.  I have been provided with the tools I need to further my business."

Ethan Migliori

Entrepreneur | SBDC Director (past) | Training Director | LearnBiz Podcaster

I don't care how smart you think you are as a business owner.  You will walk away just shaking your head saying I wish I knew this 20 years ago.

 Hear it from Ethan

Ryan Murray

SBDC Director (past)  |  Entrepreneur | LearnBiz Podcaster

This is an absolute must do for any small business! He completely paradigm shifted some of my thinking around strategy. 

 Hear it from Ryan

Kristen McCourt

Product Manager at Dustless Technologies

"Excellent training. The best I have attended."

Susan Jacobson

Economic Development Director at Clearwater County, Idaho

"Great information with concepts and tips to help my SBDC clients, local business owners and nonprofits in the communities we serve."


Tom Chandler

Founder of Tech Mentors

"I have always heard about strategy, but Alan is the first who has actually given a simple and concrete picture of strategy. Very helpful."


Dan Jones

President at Automation Products Group

"This is a valuable course."

Jill Kline

State Director of the Wyoming SBDC

"Extremely valuable training."

Brenden Blackham

COO at Content Supply. Co-founder Black Thorn Media

"This is amazing. This is top tier.  It is Harvard level business content. I highly recommend ... the ROI is huge."

Director, Salt Lake Region Small Business Development Center (SBDC)

"Alan’s approach is brilliant, allowing even beginners to understand and implement these important concepts."

Jessica Ivester

Yoga instructor at Nourish |  Founder of United Yoga and Wellness

"I highly recommend this class. I have new insight on how I can do things better and grow my business."

Sell Smarter.

Earn More.

The Growth Marketing workshop is based on just a few key principles—one of the is upstream signal marketing.  Get the book for a sneak peak. You'll finally understand what is at the core of business growth strategy and know the rules for winning—for your business!  Put it all into practice with Upstream Signal Marketing. Sell smarter! Earn more!  

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