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Host Business Training

Hosting an event will maximize reach, accessibility, and impact.  Hosting showcases your commitment to fostering prosperity.


Grow Your Business is Strategy Guidemap’s flagship 4-hour training event.  This highly interactive and engaging masterclass helps participants answer key strategy questions for their own business.  They walk away with a clear understanding of strategy and a personalized guidemap to accelerate growth.  Perfect for small business owners and managers.


Host Options: Request a Host Agreement

Host a public event (event for businesses you serve)

  • $4,800 host fee for an in-person event (up to 25 participants)
  • $2,200 host fee for a virtual (live, online, facilitator lead) event (up to 25 participants)


Participant Cost:

The host sets the participant fee and keeps 100% of the revenue.


Learn more about other options:

  • Hosting an event - Turnkey event you own! (You set he participant cost and retain 100% of revenue)
  • Become a co-branding partner - Incorporate Strategy Guidemap training into your own offerings and/or refer companies to receive the training.  You receive 20% of fee revenue. 
  • Company-hosted event - Perfect for a company needing this training provided exclusively for your team.


Discover how to attract the right customers at the right time, supercharge both inbound and outbound marketing, and accelerate sales.  Built on proven principles of strategy that have driven sustainable growth for thousands of businesses, this training gives you practical tools and walks you through applying them immediately to your company for real results. 


NOTE: All cost information (below) is the same for either Growth Marketing or Trailhead (2-hour) training.


Host Options: Request a Host Agreement

Host a public event (event for businesses you serve)

  • $4,300 host fee for an in-person event
  • $1,600 host fee for a virtual (live, online, facilitator lead) event


Participant Cost:

The host sets the participant fee and keeps 100% of the revenue.


Learn more about other options:

  • Hosting an event - Turnkey event you own! (You set he participant cost and retain 100% of revenue)
  • Become a co-branding partner - Incorporate Strategy Guidemap training into your own offerings and/or refer companies to receive the training.  You receive 20% of fee revenue. 
  • Company-hosted event - Perfect for a company needing this training provided exclusively for your team.

Although it only introduces a a small portion of what is taught in Upstream Signal Marketing, the book Smarter, Not Louder: Upstream Signal Marketing for Strategic Growth is an excellent introduction in an easy and engaging 90-minute read.

Get the Book

In just two hours, Trailhead training guides companies to true strategic planning, not just planning mislabeled as strategic. It emphasizes the “strategy” in strategic planning, enhancing outcomes and accelerating growth, making it an ideal tone-setter for strategic planning meetings and retreats. 

NOTE: All cost information (below) is the same for either Trailhead or Growth Marketing (2-hour) training.

Host Options: Request a Host Agreement

Host a public event (event for businesses you serve)

  • $4,300 host fee for an in-person event
  • $1,600 host fee for a virtual (live, online, facilitator lead) event


Participant Cost:

The host sets the participant fee and keeps 100% of the revenue.


Learn more about other options:


Hosting an event - Turnkey event you own! (You set he participant cost and retain 100% of revenue)

Become a co-branding partner - Incorporate Strategy Guidemap training into your own offerings and/or refer companies to receive the training.  You receive 20% of fee revenue.

Company-hosted event - Perfect for a company needing this training provided exclusively for your team.

Summit Guide transforms good counselors into great counselors. Built on the principles of Strategy Guidemap’s flagship Grow Your Business event, it condenses strategic growth principles into a focused two-hour session tailored for business coaches, advisors, counselors, consultants, instructors, and mentors. An expanded 4-hour version is also available and particulalry useful if attendees have not previously attended the Grow Your Business masterclass.  Summit Guide equips business counseling professionals to effectively engage clients with strategic growth concepts that accelerate their business growth.  Business Strategy Advisor Certification is offered at no additional charge to those who complete the training.

Host Options: Request a Host Agreement

Host for your organization's counseling/training professionals. (up to 25 participants)

  • $4,800 host fee for an in-person 4-hour event.
  • $4,300 host fee for an in-person 2-hour event.

In person training works particularly well as part of a professional development conference, quarterly meetings, gatherings.

  • 2,200 host fee for a virtual (live, online, facilitator lead) 4-hour event
  • $1,600 host fee for a virtual (live, online, facilitator lead) 2-hour event

Because it is offered online,  a virtual event work well if your network of counselors/trainers are not located in the same area.


Read comments from a few certified Business Strategy Advisors:


"Extremely valuable training." —Jill Kline, State Director, Wyoming SBDC


“I highly recommend it to anyone looking to sharpen their understanding of strategy and drive real results.” —Adelita Duryea, Founder, Sprout & Scale Marketing


"Excellent content and worth every minute!" —Marie Baker, Regional Director, Idaho SBDC


"You will walk away just shaking your head saying I wish I knew this 20 years ago." —Ethan Migliori, Regional Utah SBDC Director (former) and Training Director (current) at Utah State University Eastern


"I’ve personally worked with over 4,000 companies, and one of the biggest mistakes I see entrepreneurs make is not anchoring their business to a solid winning strategy. How sad! I highly recommend Strategy Guidemap, it is a simple, powerful approach and system that can transform any company that is serious about success!" —David Noack, Regional Director, Idaho SBDC



In 30 minutes, Strategy First, which is available online or as a face-to-face event, clarifies what strategy is and is not.  Participants see how putting strategy first will enhance growth efforts.  The concepts in Strategy First are simple, yet when applied, they help put small businesses on the right path for success.  Although it is good as a stand alone event, Strategy First serves as an introduction to the concepts taught in other training programs from Strategy Guidemap.

Request more information

 As a host, you will select a date, secure a venue, and promote the event to your network.  


 We'll make it easy with professional marketing materials—content, images, ads, flyers, video, social media posts, and news releases. 


 If you wish, we are happy to handle the registration page and participant fee collection (you keep 100% of the revenue), so you can focus on connecting businesses to this valuable opportunity.


Benefits of Hosting

  • Supporting Your Economic Development Goals: Hosted events are a turnkey way to make a positive impact on businesses and the economy. 
  • Flexibility and Control: You get to set the admission fee and extend any offers you wish to boost participation and support your businesses.  For example, some hosts offer what is normally a $345 event for only $45 (a savings of $300 per person) and include a lunch.  It's up to you!
  • Share Savings: We provide discount codes or vouchers (for instance, in the example above, a discount of $300) you may share with the businesses you serve, showcasing your value to them. They may use the code for significant savings on their admission. This could be a $7,500 value!
  • Visibility: Your name and logo will shine on our marketing materials, training website, registration page, and during the event, highlighting your role as a community leader.


Host an Event

Thank You in Advance


As a host you will receive 5 complimentary copies of Smarter, Not Louder: Upstream Signal Marketing for Strategic Growth to distribute to your businesses. They are useful for promoting the event!

Host an Event

You're In Control

Your hosting fee allows for up to 25 training participants.  We provide a turnkey training event, but you are in control—you select the venue, you set the admission fee as you wish, hold the training as a stand-alone event or combine it with a conference or other event, etc.

Host an Event

Appreciation Gift

We appreciate you helping us accomplish our mission of growing businesses and improving communities.  So, when 15 or more participants attend your hosted event, you will receive a premium impact appreciation gift—your choice of a Bose SoundLink Flex Bluetooth speaker, oversized travel rocking chair, Samsung tablet, or $100 Amazon gift card.  See the appreciation gifts below.

Bose SoundLink Flex Portable Bluetooth Speaker

Delivers Clear, Deep Sound and Powerful Bass; Waterproof & Dustproof (IP67); Rugged, Portable Design and long battery life.  

Portal Oversized Folding Portable Outdoor Rocker 

Enjoy the outdoors in comfort.  Oversize design and wide seat holds 400 lbs.  Enjoy by yourself or holding kids! Folds to compact size and comes with a carrying case. 

Samsung Galaxy Tab A9 (64GB) 8.7" 

Easily manage Zoom meetings, productivity apps, and digital books. Unwind with vibrant movie streaming. Compact, powerful, and versatile for work and leisure. 

Amazon Gift Card ($100) 

Celebrate your amazing hosting with a $100 Amazon gift card! Dinner, gadgets, books, or whatever makes you smile – it’s all on us. Thank you! 

Request a Free, No-obligation Host Agreement Proposal

Complete the form below to request a free, no-obligation host agreement proposal so you can reveiw the details.  Payment will not be required until the agreement is finalized.

No payment information is required at this time, we simply ask this now because it helps us provide a smoother process if you accept the host proposal.    Please note that payment by credit card will incur a 2.9% processing fee.
Don't worry.  You can change your mind later if you wish.

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You're in good company.