Options and Pricing
Determine which investment is best for you.
Whether in-person or virtual, you may host or sponsor a Strategy Guidemap training event. You may also choose an ongoing co-branded agreement to refer individual client businesses to receive training.
Host
Typically best if your goal is to offer businesses low-cost or free access to training that accelerates growth.
Premium turnkey experience. Offers control and flexibility.
As a host, you set the participant fee and keep 100% of the revenue.
Ideal for organizations that want to extend Strategy Guidemap training to their businesses free of charge or at a very low admission price.
Also works well for organizations that wish to charge a premeium to generate income. (Example: pay a host fee of $1,600, then charge 200 per person and sign up 25 people to earn $5,000, a net revenue of $3,400 on one hosted event.)
- Marketing Support
- Option to handle event registration (we'll do it if you wish)
- VIP Passes
- Complimentary Books
- Opportunity for Impact Appreciation Gift (15 attendees)
- Complete control of participant fees (you set the price)
- Generate revenue (you retain 100% of fee revenue)
Sponsor
Best if you're organization is on a tighter budget, but needs to make a significant impact.
Extremely simple. Very affordable.
As a sponsor you'll receive all the positive publicity of a host, at a lower cost. In fact, by meeting an enrollment threshold of 10 paid attendees, you may earn 100% of your sponsorship fee rebated back, potentially making your net cost zero.
- Marketing Support
- Discount Codes
- VIP Passes
- Complimentary Books
- Opportunity for Impact Appreciation Gift (15 paid attendees)
- Event Customization
- Revenue generation
Co-brand
Easily add a revenue generating service to your consulting or training business.
Enhance your offereings. Earn revenue.
As a co-branding partner, incorporate Strategy Guidemap training into your own offerings and/or refer companies to receive the training. You receive 20% of fee revenue.
- Co-branded page on our site
- Co-branded marketing support
- Customization
- Fee admission to all co-branded events
Select an event below for details.
Grow Your Business is Strategy Guidemap’s flagship 4-hour training event. This highly interactive and engaging masterclass helps participants answer key strategy questions for their own business. They walk away with a clear understanding of strategy and a personalized guidemap to accelerate growth. Perfect for small business owners and managers.
Host Options: Request a Host Agreement
Host a public event (event for businesses you serve)
- $4,800 host fee for an in-person event (up to 25 participants)
- $2,200 host fee for a virtual (live, online, facilitator lead) event (up to 25 participants)
Participant Cost:
The host sets the participant fee and keeps 100% of the revenue.
Sponsorship Options: Learn More About Sponsoring
Sponsor a public event (event for businesses you serve):
- $2,400 sponsor fee for an in-person event + facitator travel stipend (varies by location).
- $1,200 sponsor fee for a virtual (live, online, facilitator-led lead) event
NOTE: Sponsor fees (not travel stipends) may be 100% refundable. Learn how here.
Participant Cost Example:
- In-person event: $345 per person - $50 early registration savings, -$50 Sponsor discount code = $245 each.
- Virtual event: $220 per person - $50 early registration savings, -$50 Sponsor discount code = $120 each.
Co-branding Partner Option: Request More Information
Strategy Guidemap co-brands with partners (e.g., SBDC, consulting firms, etc.) who refer a company or offer this training as part of their services. Strategy Guidemap delivers the training. Co-branding partners receive 20% of fee revenue when a referred company hosts an event (See Company-hosted pricing below).
Company-hosted Options: Learn more about bringing us to your company!
Companies often host this event as professional training just for their key employees.
- Company Hosted event: Companies may host a Grow Your Business training just for their key executives.
- In-person event: $1,800 + $195 per person with a minimum of 6 attendees + facilitator travel stipend (varies by location)
- Virtual event: $600 + $195 per person with a minimum of 2 attendees
Discover how to attract the right customers at the right time, supercharge both inbound and outbound marketing, and accelerate sales. Built on proven principles of strategy that have driven sustainable growth for thousands of businesses, this training gives you practical tools and walks you through applying them immediately to your company for real results.
NOTE: All cost information (below) is the same for either Growth Marketing or Trailhead (2-hour) training.
Host Options: Request a Host Agreement
Host a public event (event for businesses you serve)
- $4,300 host fee for an in-person event
- $1,600 host fee for a virtual (live, online, facilitator lead) event
Participant Cost:
The host sets the participant fee and keeps 100% of the revenue.
Sponsorship Options: Learn More About Sponsoring
Sponsor a public event (event for businesses you serve):
- $2,000 sponsor fee for an in-person event + facitator travel stipend (varies by location).
- $750 sponsor fee for a virtual (live, online, facilitator-led lead) event
NOTE: Sponsor fees (not travel stipends) may be 100% refundable. Learn how here.
Participant Cost Example:
- In-person event: $245 per person - $50 Sponsor discount code = $195 each.
- Virtual event: $175 per person -$50 early registration savings, -$50 Sponsor discount code = $75 each.
Co-branding Partner Option: Request More Information
Strategy Guidemap co-brands with partners (e.g., SBDC, consulting firms, etc.) who refer a company or offer this training as part of their services. Strategy Guidemap delivers the training. Co-branding partners receive 20% of fee revenue when a referred company hosts an event (See Company-hosted pricing below).
Company-hosted Options: Learn more about bringing us to your company!
Companies often host this event as professional training just for their key employees.
- Company Hosted event: Companies may host a Grow Your Business training just for their key executives.
- In-person event: $1,800 + $170 per person with a minimum of 6 attendees + facilitator travel stipend (varies by location)
- Virtual event: $500 + $145 per person with a minimum of 2 attendees
Although it only introduces a a small portion of what is taught in Upstream Signal Marketing, the book Smarter, Not Louder: Upstream Signal Marketing for Strategic Growth is an excellent introduction in an easy and engaging 90-minute read.
In just two hours, Trailhead training guides companies to true strategic planning, not just planning mislabeled as strategic. It emphasizes the “strategy” in strategic planning, enhancing outcomes and accelerating growth, making it an ideal tone-setter for strategic planning meetings and retreats.
NOTE: All cost information (below) is the same for either Trailhead or Growth Marketing (2-hour) training.
Host Options: Request a Host Agreement
Host a public event (event for businesses you serve)
- $4,300 host fee for an in-person event
- $1,600 host fee for a virtual (live, online, facilitator lead) event
Participant Cost:
The host sets the participant fee and keeps 100% of the revenue.
Sponsorship Options: Learn More About Sponsoring
Sponsor a public event (event for businesses you serve):
- $2,000 sponsor fee for an in-person event + facitator travel stipend (varies by location).
- $750 sponsor fee for a virtual (live, online, facilitator-led lead) event
NOTE: Sponsor fees (not travel stipends) may be 100% refundable. Learn how here.
Participant Cost Example:
- In-person event: $245 per person - $50 Sponsor discount code = $195 each.
- Virtual event: $175 per person -$50 early registration savings, -$50 Sponsor discount code = $75 each.
Co-branding Partner Option: Request More Information
Strategy Guidemap co-brands with partners (e.g., SBDC, consulting firms, etc.) who refer a company or offer this training as part of their services. Strategy Guidemap delivers the training. Co-branding partners receive 20% of fee revenue when a referred company hosts an event (See Company-hosted pricing below).
Company-hosted Options: Learn more about bringing us to your company!
Companies often host this event as professional training just for their key employees.
- Company Hosted event: Companies may host a Grow Your Business training just for their key executives.
- In-person event: $1,800 + $170 per person with a minimum of 6 attendees + facilitator travel stipend (varies by location)
- Virtual event: $500 + $145 per person with a minimum of 2 attendees
Summit Guide transforms good counselors into great counselors. Built on the principles of Strategy Guidemap’s flagship Grow Your Business event, it condenses strategic growth principles into a focused two-hour session tailored for business coaches, advisors, counselors, consultants, instructors, and mentors. An expanded 4-hour version is also available and particulalry useful if attendees have not previously attended the Grow Your Business masterclass. Summit Guide equips business counseling professionals to effectively engage clients with strategic growth concepts that accelerate their business growth. Business Strategy Advisor Certification is offered at no additional charge to those who complete the training.
Host Options: Request a Host Agreement
Host for your organization's counseling/training professionals. (up to 25 participants)
- $4,800 host fee for an in-person 4-hour event.
- $4,300 host fee for an in-person 2-hour event.
In person training works particularly well as part of a professional development conference, quarterly meetings, gatherings.
- 2,200 host fee for a virtual (live, online, facilitator lead) 4-hour event
- $1,600 host fee for a virtual (live, online, facilitator lead) 2-hour event
Because it is offered online, a virtual event work well if your network of counselors/trainers are not located in the same area.
Read comments from a few certified Business Strategy Advisors:
"Extremely valuable training." —Jill Kline, State Director, Wyoming SBDC
“I highly recommend it to anyone looking to sharpen their understanding of strategy and drive real results.” —Adelita Duryea, Founder, Sprout & Scale Marketing
"Excellent content and worth every minute!" —Marie Baker, Regional Director, Idaho SBDC
"You will walk away just shaking your head saying I wish I knew this 20 years ago." —Ethan Migliori, Regional Utah SBDC Director (former) and Training Director (current) at Utah State University Eastern
"I’ve personally worked with over 4,000 companies, and one of the biggest mistakes I see entrepreneurs make is not anchoring their business to a solid winning strategy. How sad! I highly recommend Strategy Guidemap, it is a simple, powerful approach and system that can transform any company that is serious about success!" —David Noack, Regional Director, Idaho SBDC
In 30 minutes, Strategy First, which is available online or as a face-to-face event, clarifies what strategy is and is not. Participants see how putting strategy first will enhance growth efforts. The concepts in Strategy First are simple, yet when applied, they help put small businesses on the right path for success. Although it is good as a stand alone event, Strategy First serves as an introduction to the concepts taught in other training programs from Strategy Guidemap.
Frequently Asked Questions
When you host an event, you control the pricing and keep 100% of the participant fees. This offers full flexibility—you may charge a premium, set a low price (e.g., $20), or offer the training free to maximize accessibility and impact.
When you sponsor an event, the event is priced at Strategy Guide Map’s standard rate, participants pay that fee, and Strategy Guide Map retains all revenue. Sponsors receive discount codes to share with businesses, reducing the cost for attendees while keeping the process simple and low-cost for the sponsoring organization.
Most organization that offers services in support of small businesses will find Strategy Guidemap services valuable. Because the training is strategy-focused it supports, not competes with, tactical type training and counseling (i.e. business planning, marketing, financial management, etc.)
Common organizations include:
- Economic Development Organizations
- Chambers of Commerce
- Industry Associations
- State and local government offices
- Training Providers
- Small Business Development Centers (SBDC)
- Business Consultancies
- Educational Institutions
- Marketing agencies
- Financial Institutions
- Grow Your Business Masterclass (4 hours) – accelerates growth for any business type
- Growth Marketing (2 hours) – applies growth strategy specifically to marketing efforts
- Trailhead Training (2 hours) – Puts "strategy" in stategic planning. Ideally it preceeds a company's strategic planning efforts (makes a great tone-setter for planning retreats)
- Summit Guide Training (2 or 4 hours) – transforms counselors, coaches, and advisors by showing them how to incorporating principles of strategy into the counseling they offer clients
- Strategy First (30 minutes) – clarifies what strategy is and is not; works as a standalone for fundamentals or as introductory session for other events
When you host an event, you control the pricing and keep 100% of the participant fees. This offers full flexibility—you may charge a premium, set a low price (e.g., $20), or offer the training free to maximize accessibility and impact.
When you sponsor an event, the event is priced at Strategy Guide Map’s standard rate, participants pay that fee, and Strategy Guide Map retains all revenue. Sponsors receive discount codes to share with businesses, reducing the cost for attendees while keeping the process simple.
Hosting fees are higher than sponsorship fees.
Both options effectively deliver high-impact training to the businesses you serve.
- Choose to host when your goal is to provide low-cost or free access, increase participation, and maximize impact in your community. Hosting gives you pricing control and full revenue retention.
- Choose to sponsor when your organization has a tighter budget but still wants to offer valuable training. Sponsoring requires less financial commitment and provides discount codes, though attendees typically pay a higher rate than a hosted event.
- Select a date and venue
- Set your desired participant price
- Receive promotional materials and market the event to your audience
- Strategy Guide Map can handle registration and fee collection (or you may do it yourself)
- Choose an upcoming Strategy Guide Map event date (virtual or in-person)
- For in-person events, arrange the venue
- Promote the event and share provided discount codes with your businesses
A minimum of 6–8 weeks is recommended for both hosted and sponsored events to allow sufficient marketing and maximize registration.
Hosts may collect fees directly, or Strategy Guide Map can manage registration and fee collection. If Strategy Guide Map collects fees, the full amount (minus any payment-processing fees) is paid to the host after the event.
- All participants are eligible to receive a Certificate of Completion.
- Business advisors who complete Grow Your Business Masterclass may take a post-training assessment to earn the third-party Business Strategy Advisor Certification (certificate + digital badge).
- All completers of Summit Guide Training automatically receive the Business Strategy Advisor Certification.
Co-branding allows SBDC offices, consulting firms, marketing agencies, accounting practices, economic development organizations, and similar entities to add a revenue-generating training service to their offerings at zero upfront cost. As a co-brand partner you:
- Recommend Strategy Guide Map training to your clients as if it were your own service
- Earn 20% of all fee revenue from company-specific (hosted) trainings you refer and from any larger public events your organization arranges
- Receive free marketing support, including a co-branded page on the Strategy Guide Map website and digital assets
Strategy Guide Map delivers turnkey training; the only potential cost is custom-printed materials bearing your logo (optional).
Hosts: No upper limit—you set the price and keep 100% of fees (standard events capped at 25 participants unless otherwise arranged).
Sponsors: Do not generate revenue from the event.
Co-brand Partners: Earn 20% of fee revenue on all company-hosted trainings you refer or events you arrange.